WordPress has somehow become a commodity over the years. While back in 1996 I was still in a relative exclusive profession, nowadays it seems almost anyone can create a website in a matter of hours. And while it has become easy to create “a website”, delivering a superb website is not.
You have two options: either stay in your comfort zone and be just like the rest: keep creating ‘just nice websites’. Or you can embrace the concept of working in a more holistic way. Where you view your web design process as an integrated whole and not just as a bunch of pieces. Businesses that work from this perspective are far more succesful and more prone to lead the market.
In this talk I will share several elements of the secret sauce that can make holistic web design and development so interesting for your business.
In the end you will be able to get much better results from a holistic approach to web projects than by focusing all of your attention on just one area.